Marketing Hendersonville

The Chamber of Commerce placed several of these highway billboards in important highway locations leading into Hendersonville. They paid off in a big way by encouraging tourists to take the suggested route.
This billboard was located at the intersection of U.S. 25 and U.S. 301 -- a very popular route leading north.

Most all of the Tourist Courts (We did not have fancy motels back then) were located on Greenville Highway.  Owners would stand at the edge of their property with flags in hand motioning drivers to select their Tourist Court for the night.

When watching folks waving people into their parking lots during the Apple Festival, I was reminded of these days back in the early 1950's in our town.